SMALL COMPANY, BIG CRISIS

SMALL COMPANY, BIG CRISIS: How to Prepare For, Respond To, And Recover From A Business Crisis

2020 saw the biggest disruption to our businesses, communities and lives for decades. But the coronavirus pandemic followed close on the heels of the Australian bushfires, the resources industry crash, massive floods, the Global Financial Crisis…

Therefore, it is disingenuous to act as though the good times are “normal”, and act surprised when things go haywire. Small businesses are very vulnerable to these disruptions. Research shows that 40 percent of small businesses never reopen after a disaster, and another 25 percent, that do reopen, fail within a year. Apart from the obvious impact on the business owners, their families and their employees, these failures have huge impacts on the wider community and delay all recovery efforts.

But small business owners often find it difficult to designate time and resources for something like a disaster or an economic downturn that may or may not happen. This book clearly shows steps for the business owner to take before, during and after a crisis hits. The steps are not difficult and do not take a lot of time, but will ensure that a left-field event is not one.

This book is a compilation of the author’s own experiences and observations, and what she has learned from them.

SCBC is presented in five sections:

SMALL COMPANY, BIG BUSINESS

For most small business owners, it requires a complete change to the way they conduct their business. Big companies impose many restrictions on their supplier network. For many small business owners, navigating a maze of forms, licences, policies, procedures, permits and inductions can be overwhelming. And opportunities are missed.

However, it is possible to get your company ready, and exactly the same principles apply whether the contract is with Government, councils, large corporates, or even Not For Profit organisations. But almost everything that has been written about the small business/big business relationship is from the big company point of view. Small Company, Big Business will help you to navigate the difficulties of getting, and keeping, a small business ready to meet all the requirements that these big organisation impose.

The book draws on my own experience, and conversations with other business owners. It provides a practical guide to overcoming the 3 main hurdles for small businesses looking to attract large buyers as clients. In this unique book, I provide a simple framework for attracting and retaining these big buyers as customers.

AUDIO VERSION due by June 2024