Ignite Magazine: What’s In A Name?

by | Jul 15, 2021

IGNITE Volume 1

What’s In A Name?

For some businesses, re-branding is a bit like jumping off a cliff.

“I was terrified,” says Bronwyn Reid.“But you remind yourself why you were considering it in the first place and take one step at a time.”

Bronwyn and her husband Ian Rankine have owned and operated businesses out of Emerald in Central Queensland for over 20 years. As consultants, their businesses are a deeply personal reflection of their professionalism and creativity. Four years ago, Bronwyn launched Mining for Business, (now Small Company, Big Business) a program aimed at sharpening small businesses’ ability to deal with bigger corporations.

“But people keep thinking I’m a mining company and I’m not!” She explains, “Rebranding was such a hard decision to make, especially when it’s a business you’ve built from the ground up, but I had a wonderful mentor who pointed out that everything I’m doing, including training and the upcoming launch of my book, stems from the business name, so it has to be perfect.”

Read the rest of the article here …