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Brand perception vs reality: PwC, gas bottles, and the importance of ethics

Brand perception vs reality: PwC, gas bottles, and the importance of ethics

by Bronwyn | Oct 19, 2023 | Australian Small Business, Business Ethics, Business Systems, Small Biz Tips

Unless you’ve been hiding under a rock for the past couple of months, the fact that PwC has absolutely trashed its own brand won’t be news. The paragraph above is an exact copy of the opening paragraph of my LinkedIn article of October 14, 2015. I have simply...
The “other” business risks: Dodgy IT contractors and AI legal docs

The “other” business risks: Dodgy IT contractors and AI legal docs

by Bronwyn | Oct 1, 2023 | Australian Small Business, Blog, Business Ethics, Risk Management, Small Biz Tips

Image Source: The Cable Guy starring Jim Carrey. Columbia Tristar Pictures released by Sony 1996. This quarter, I’m looking at risky things. Not skydiving or motorbike racing, though – just the normal, everyday things that pose a risk to your business and could pull...
Floods, fires…and emojis: they are all risks to your business

Floods, fires…and emojis: they are all risks to your business

by Bronwyn | Sep 20, 2023 | Australian Small Business, Blog, Business Ethics, Small Biz Big Biz Relationships, Small Biz Tips

When most business owners hear the word “risk,” images of floods, fires, cyclones, and even pandemics might come to mind. These are challenges that, at the very least, we’re familiar with. However, there’s a multitude of risks out there that you might never consider....
How to define your business’ culture – and why you should

How to define your business’ culture – and why you should

by Bronwyn | Apr 28, 2023 | Blog, Business Ethics, Small Biz Tips

In the business world, there are many essential components for success – strategy, product, channel, sales … the management books and experts tell us all about them. But one thing is often overlooked, and it’s crucial to get this right before all the others: culture,...
How to define your purpose and values as a business

How to define your purpose and values as a business

by Bronwyn | Apr 6, 2023 | Australian Small Business, Business Ethics, Small Biz Big Biz Relationships, Small Biz Tips

If you’re in the business world, you will have heard the terms Vision, Mission, Values and Principles thrown around with abandon. These words can be confusing, and every website you look at will provide a different definition, writes small business mentor, Bronwyn...
How business can help to heal our lack of trust

How business can help to heal our lack of trust

by Bronwyn | Feb 28, 2023 | Australian Small Business, Business Ethics, Case Studies, Small Biz Big Biz Relationships, Small Biz Tips

Trust is a vital component of any business, and it is essential for building and maintaining relationships with customers, employees, and other stakeholders. When trust is high, businesses, and society as a whole, can operate more efficiently and effectively, and are...
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